Peter conducts a limited number of negotiation training sessions annually. Negotiation workshops and negotiation seminars are steeped in research initiated at Harvard while incorporating Peter's exceptional global client work and lessons from his international bestseller, Negotiating with Giants. Clients can come to Peter, train online, or Peter can visit your city or offices. The content will be highly tailored, drawing on Peter's distinct multi-disciplinary approach and unparalleled successes in the realm of negotiation.
Jan Schwartz, Oracle Corporation
Peter's negotiation seminars and negotiation workshops — one to five days in length — are entertaining, highly interactive, and driven by wide-ranging cases in which participants negotiate together as part of role-playing and then debrief as a class. He shares the results of his latest research and practice based on ongoing client work in the negotiation field. Whenever appropriate, he talks about negotiations and conflicts that he's been working on recently, on a no-names basis, to add context to his teaching and the lessons being imparted.
Our negotiation classes, led by Peter, are tailored to your specific needs as an individual or organization. All participants fill out detailed online questionnaires in advance to ensure we understand what you want to focus on and learn in your negotiation skills training, and we structure the content accordingly. Peter has worked in most sectors and industries and will quickly get up to speed on your distinct challenges. As such, teams will know exactly what to do when returning to work following negotiation seminars with Peter.
Peter doesn't believe in trying to load participants up with dozens of superficial negotiation tactics that are impossible to remember six months later. Instead, you’ll learn, practice, and absorb a limited number of memorable negotiation strategies, proven mindsets, and mental models that will allow you to readily apply the takeaways from his teaching and excel in any environment. You'll learn about negotiating at the table, negotiating away from the table, drawing on overlooked helpers, two key negotiations within each negotiation, and how to handle the most challenging negotiations and hard-bargainers.
Peter's international bestseller delves into negotiation lessons from some of history’s most difficult negotiations, ranging from trade deals and hostage-takings to achieving Magna Carta. It provides guidance for all of us today in dealing with our own giants and its lessons are woven into Peter's teaching. Some call it one of the best all-time negotiation books, and one publication went a step farther, saying it was among the top 15 business books ever written, alongside Good to Great by Jim Collins and The Art of War by Sun Tsu.
#1. How to adopt the mindset and approach of the world's top negotiators.
#2. How to prepare systematically for challenging negotiations in minutes or hours.
#3. How to deal with hard-bargainers and different personality types at the table.
#4. How to craft agreements that create and capture the most value possible.
#5. How to build relationships and coalitions to get and keep what you want.
#6. How to negotiate effectively away from the negotiation table.
#7. How to defend yourself from common mind-traps and broken commitments.
Most of the clients Peter has worked with cannot be named because of the sensitive and confidential nature of his engagements. Above is just a sampling of those governments, corporations, unions, entrepreneurs, and NGOs that Peter has advised, trained, or addressed.
Peter has been interviewed by, quoted, or had op-ed pieces published by dozens of news groups, talking about his work and commenting on newsworthy negotiations, volatile conflicts and successful influence strategies related to politics, economics and personal relationships.
Harvard Business School, Bulletin Magazine
Working closely with this beverage company, Peter brought together a team of its commodity buyers from around the world to improve their already strong performance through tailored negotiation training over five days. In a series of negotiation workshops, he delved into: the psychology of their craft; how to get creative in their negotiations despite perceived limitations related to buying and selling commodities; and approaches for keeping multiple suppliers for diversity’s sake and to avoid the rise of a monopoly. Based on advance interviews and surveys with participants, Peter developed new cases for this client, allowing him to successfully target their most critical influence and decision-making challenges.
Peter developed negotiation seminars tailored to the needs of this group that aggregates medical clinics to maximize efficiencies in branding, sales, and marketing, as well as cost savings through scale purchasing. This negotiation training was related to the mindset and best negotiation practices of successful business buyers. This included how to approach and influence individual clinic owners to gauge their interest in selling; structure lasting deals tailored to the specific needs of those selling; close deals in a more timely manner; and know when to move on from those less inclined to sell.
Peter led a labor-management engagement with a bitter history including recent lockouts and strikes. At the request of both union and management, Peter and his team started with negotiation training for all the parties together over the course of three days. With Peter’s guidance, the parties brainstormed about how to resolve their most challenging issues in upcoming talks on the final day of training. Peter then helped structure talks and mediated them until the parties were able to operate on their own. A ground-breaking contract was reached and the parties agreed that Peter's training and facilitation of their contract discussions was critical to this positive outcome.
A healthcare company seeking rapid growth brought Peter in to advise on negotiating key account sales, managing those accounts effectively, and handling their most challenging sales dynamics and customers. This advisory work included negotiation training for all sales team members in how to best influence potential customers, negotiate large sales, and close deals in a timely manner.
To meet the very specific needs of this leading-edge group, Peter combined in-person and online negotiation training for their buyers and sellers from around the world over the course of a week. When teaching online, Peter delivered tailored negotiation workshops and negotiation cases twice daily, once for Europe, North America, and Africa, later repeating the same material with different applications for those in China and Singapore.
Peter developed a series of two-day Advanced Negotiation Workshops tailored to experienced negotiators across this state government handling the largest and most significant deals. Negotiation training included a focus on how to maximize external results through effective internal negotiations across different state departments. Other topics delved into best procurement practices, applications to current negotiations, and how to best manage outside counsel.
Copyright © 2025 by Peter D. Johnston and NAI Limited. All Rights Reserved.
Powered by NAI Limited