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Achieve Your Dream Exit or Asset Sale

Peter D. Johnston Captures Exceptional Value For Smaller Clients Through M&A Negotiations

Peter works with only a handful of clients at one time as a small business M&A advisor. He is a former investment banker, a Harvard MBA, and one of the world’s foremost negotiation experts.  He is also the bestselling author of Negotiating with Giants. Peter can oversee all, or just part, of the process for negotiating the sale of a prized asset or selling a small business. This could include positioning a business for sale, attracting buyers, negotiating terms, and executing due diligence, consistently achieving remarkable returns for entrepreneurs, small business owners and SMEs. 

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Peter Can Help You With Any Or All Of These Challenges

#1. Mediating any conflicts among key stakeholders before selling a small business.  

#2.  Finding the time to prepare for selling a small business while running it.

#3.  Feeling uncomfortable negotiating a life-altering transaction without experience.

#4.  Struggling to be objective about what your asset or small business is worth.

#5.   Being held hostage by one buyer, or managing multiple interested buyers. 

#6.  Avoiding the loss of key employees and proprietary knowledge to potential buyers.

#7.   Managing lawyers and their costs so deals are reached effectively, costs included.

Adding to this list of challenges in selling a small business: owners are often selling to much larger, powerful buyers who are constantly buying and selling businesses with a lot of know-how, expensive lawyers, and multiple alternatives to achieve their goals.

In my decades of business experience, you are without a doubt the most able and competent firm I have ever worked with. Without your advice on all fronts, I would not have been able to sell my business, and for such a significant amount.


A Highly Successful US-Based Entrepreneur

You are just three simple steps away from achieving exceptional outcomes.

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Peter Evens The Playing Field, Then Tilts It In Your Favor

One Of The World's Best Can Help You

As a small business M&A advisor, Peter has advised brilliant entrepreneurs and SMEs on negotiating the sale of part or all of their ownership stakes, as well as prized assets. He helps clients achieve remarkable results based on his distinct negotiation experience, methodologies, and background in finance. He has worked across the world with clients in wide-ranging industries, generating value that dwarfs his standard fees by a high multiple.

The Bestseller That Changed Everything

Peter's international bestseller, Negotiating with Giants, has helped thousands of entrepreneurs in their dealings with larger organizations. Peter offers you peace of mind in selling a small business, consistently achieving exceptional results as a small business M&A advisor. While Peter advises clients of all sizes on transactions, his comprehensive services in this area are uniquely tailored to entrepreneurs and small business owners who are busy doing what they do best and want expert negotiation guidance to excel. 

Tailored To Your Distinct Needs

Peter's services are wide-ranging, including everything from helping build value in an asset or business prior to sale, valuing assets, and identifying buyers or sellers, to overseeing lawyers and accountants working on the transaction to ensure cost-efficiencies and favorable results. He can also negotiate directly on behalf of  clients in selling a small business or other asset. Peter offers an array of purchase and sale services as a small business M&A advisor, from which clients can choose depending on their strategic, financial, and emotional needs.

One-Stop Shopping From A Menu Of Offerings

#1. Raise money through debt, equity, hybrid offerings, or selling your whole business.

#2.  Generate useful and compelling valuations for your business or asset.

#3.  Prepare marketing materials for distribution to potential buyers.

#4.  Attract buyers, negotiating with them, or quietly advising you on such negotiations.

#5.   Create special selling mechanisms such as tailored auctions whenever useful.  

#6.  Coordinate due diligence efforts by buyers and oversee the closing of deals.

#7.   Hire and manage lawyers, saving you time and hundreds of thousands of dollars.

Peter quadrupled our expected valuation in the first financing round, increasing our company's value by tens of millions of dollars.


—Carter Powis, Technology Entrepreneur & Former McKinsey Con

Six Case Examples Of Peter's Work With Entrepreneurs

Internally Aligning & Selling A Fast-Casual Restaurant Group

Negotiating The Sale Of A Fashion Founder's Company & New Role

Negotiating The Sale Of A Fashion Founder's Company & New Role

The owner of this small, fast-growing group of restaurants hired Peter as a small business M&A advisor to negotiate directly with the CEO of a large international restaurant chain who’d expressed interest in buying her unique restaurants. Over a year, Peter advised on every aspect of selling a small business, which included: guiding the o

The owner of this small, fast-growing group of restaurants hired Peter as a small business M&A advisor to negotiate directly with the CEO of a large international restaurant chain who’d expressed interest in buying her unique restaurants. Over a year, Peter advised on every aspect of selling a small business, which included: guiding the owner in prioritizing her interests in selling or not selling; negotiating with shareholders in the business being sold to ensure they would approve the transaction; suggesting prioritized improvements to operations to increase value; exploring a range of alternatives and buyers to maximize value; negotiating directly on behalf of this owner while she focused on running her business and building its value; overseeing due diligence on the restaurants and final documentation of the deal; coordinating the legal teams involved in M&A for small businesses to minimize costs and optimize outcomes.

Negotiating The Sale Of A Fashion Founder's Company & New Role

Negotiating The Sale Of A Fashion Founder's Company & New Role

Negotiating The Sale Of A Fashion Founder's Company & New Role

The dynamic founder of this international fashion brand had been frustrated in his ongoing efforts to liquidate a portion of his minority stake and to earn more money from the early-stage strategic investors who now dominated his board. As a small business M&A advisor, Peter went to the board on his behalf, promoting his interests, and su

The dynamic founder of this international fashion brand had been frustrated in his ongoing efforts to liquidate a portion of his minority stake and to earn more money from the early-stage strategic investors who now dominated his board. As a small business M&A advisor, Peter went to the board on his behalf, promoting his interests, and subsequently helped negotiate the sale of the company to an investment group. The result: Peter's client banked a considerable sum, while still maintaining a significant stake under the new owners. Peter also negotiated the founder's new role and higher compensation, hiring and overseeing lawyers to support the entire process. 

Selling A Category-Killer Domain Through A Global Auction

Negotiating The Sale Of A Fashion Founder's Company & New Role

Selling A Category-Killer Domain Through A Global Auction

The owners of this category-killer domain came to Peter after years of trying to sell their domain without success. Peter initiated and ran a uniquely structured global auction out of the Netherlands, and heavily promoted this auction in conjunction with Escrow.com, a partner on the project, through a new website for which a strong design

The owners of this category-killer domain came to Peter after years of trying to sell their domain without success. Peter initiated and ran a uniquely structured global auction out of the Netherlands, and heavily promoted this auction in conjunction with Escrow.com, a partner on the project, through a new website for which a strong design firm was hired. Potential buyers were vetted and dozens registered. Peter negotiated the final terms with the winner, overseeing the documentation process, the hiring of the legal team that supported our client's efforts, and the distribution of payments. While the price paid for the domain and the name of the buyer remain confidential, the result was deemed to be a historic success for both the sellers and the buyer of this domain. 

Internally Aligning, Growing & Financing A Tech Start-Up

Negotiating The Sale Of A Division In A Marine Biology Company

Selling A Category-Killer Domain Through A Global Auction

Peter was called by a young entrepreneur who had a $3 million offer to buy his digital marketing start-up and was looking for guidance. After learning more about his tech business and running quick valuation metrics, Peter suggested he consider not selling just yet. Instead, as a small business M&A advisor, Peter  helped sort out differen

Peter was called by a young entrepreneur who had a $3 million offer to buy his digital marketing start-up and was looking for guidance. After learning more about his tech business and running quick valuation metrics, Peter suggested he consider not selling just yet. Instead, as a small business M&A advisor, Peter  helped sort out differences and undocumented deals among the company’s founders. This opened up the possibility of bringing in an angel investor, whom Peter brought in. With this new money, experienced managers were hired to help accelerate the company’s growth. As a final step, Peter negotiated a $5 million equity injection from a leading venture capital player. The company was valued at $20 million, or $17 million more than just 10 months earlier, prior to Peter's involvement. This engagement included: structuring and negotiating both debt and equity offerings; negotiating employment contracts; advising on overall strategy; sitting on the company’s board; and building internal capacity to negotiate.

Selling A Significant Minority Stake For Cash & Shares

Negotiating The Sale Of A Division In A Marine Biology Company

Negotiating The Sale Of A Division In A Marine Biology Company

Peter quietly advised a  senior management team at a highly successful niche insurance company on a merger offer from a national industry player. As a small business M&A advisor, this engagement included running valuations on the business, distinct timing strategies to maximize the value of the clients' shares, negotiating new employment 

Peter quietly advised a  senior management team at a highly successful niche insurance company on a merger offer from a national industry player. As a small business M&A advisor, this engagement included running valuations on the business, distinct timing strategies to maximize the value of the clients' shares, negotiating new employment contracts for all involved, and ensuring the able management of exceptional legal issues that risked undermining the merger.

Peter hired and oversaw legal and valuation teams to ensure his clients' interests were fully satisfied in a cost-effective manner. The end result: a successful merger that valued the smaller merged entity being advised by Peter at more than a 50% premium to what the clients were originally ready to accept. 

Negotiating The Sale Of A Division In A Marine Biology Company

Negotiating The Sale Of A Division In A Marine Biology Company

Negotiating The Sale Of A Division In A Marine Biology Company

The founding partners of this company approached Peter to help them sort through internal conflicts, including whether to sell all or just part of their company and how to best manage ineffective areas within their management ranks and specific service groups. Peter interviewed the founders and their senior team, assessed the business, co

The founding partners of this company approached Peter to help them sort through internal conflicts, including whether to sell all or just part of their company and how to best manage ineffective areas within their management ranks and specific service groups. Peter interviewed the founders and their senior team, assessed the business, conducted personality type assessments, and uncovered core issues that were causing the communication, relationship, and performance issues. As a small business M&A advisor, he coached individuals and the executive team on how to manage these issues he'd identified and then mediated talks among the partners as to what they wanted for themselves and the company going forward. The result: the sale of a division instead of the company as a whole, with a clear transition plan for the founders to retire and sell their shares to the next generation of leaders.  

Contact Peter To Sell Your Company, Shares, or Assets

Peter's Clients & Media Coverage Of His Work Span The Globe

Clients

Most of the clients Peter has worked with cannot be named because of the sensitive and confidential nature of his engagements. Above is just a sampling of those governments, corporations, unions, entrepreneurs, and NGOs that Peter has advised, trained, or addressed.

Media

Peter has been interviewed by, quoted, or had op-ed pieces published by dozens of news groups, talking about his work and commenting on newsworthy negotiations, volatile conflicts and successful influence strategies related to politics, economics and personal relationships.

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